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At Bell & McCoy, we represent innovative lighting and controls solutions across Texas and the surrounding region. We work closely with architects, designers, engineers, and contractors to support projects from early concept through construction, offering hands-on guidance, technical expertise, and responsive service. Our focus is on helping teams create lighting systems that are thoughtful, efficient, code-compliant, and built to perform—without overcomplicating the process.
Bell & McCoy Team
Beth Taliaferro
Beth Taliaferro is our Sales Manager for Dallas Lighting. She attended the University of North Texas and obtained a bachelor’s degree in interior design and is a certified Lighting Consultant and Licensed Interior Designed. Prior to Bell & McCoy, she was a designer at an Architecture firm, and then an Independent Lighting consultant. She enjoys her job because she loves taking challenging design situations and helping to create lighting solutions to achieve the client’s goals. The best part of her job is that she likes being included in a team environment both in the office and with customers. She believes everyone at the company is very encouraging and supportive, creating a great environment. When away from work you can find her gardening, hiking, and being an amateur beekeeper. She lives on a small farm with her husband, 3 kids, 2 dogs, cat, and her dozen chickens and turkeys. She has a strong love of nature, and the outdoors.
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LinkedIn: Beth Taliaferro
Sean Howard
Sean is a Dallas native and has been working in the DFW lighting specification market for the past 11 years. With a focus of working with architects, interior designers, and engineers he is well rounded in all aspects of the lighting and controls design process. He received his degree from Texas Christian University graduate and is a proud Horned Frog. When not working, he spends his free time with his wife and four sons. You can usually find him at the sports fields coaching and cheering on his boys!
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LinkedIn: Sean Howard
Travis Watson
With over 20 years of experience in architectural lighting, Travis brings a design-first perspective rooted in a theatrical background. He earned a BFA in Design from Baylor University and a Master’s in Lighting Design from Parsons School of Design in New York City.
Travis worked as a lighting designer at firms including zeroLUX, HDLC, and Tillotson Design Associates before relocating to Texas with his wife, Shannon, and their two children. Now on the manufacturer’s representative side, he partners with architects and designers to translate design intent into built solutions that balance performance and budget.
Excited by the continued growth of the Dallas–Fort Worth design community, Travis enjoys collaborating with designers of all backgrounds as they shape the region’s future.
Instagram: travis_lightspek_bellmccoy
LinkedIn: Travis Watson
Hayley Kneupper
Hayley is from League City, Texas, and graduated from Texas A&M University with a degree in Industrial Distribution. Her hobbies include hiking, boating, and fishing. She also has a dog named Harley and was on the Texas A&M Cheer Squad!
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LinkedIn: Haley Kneupper
Jason Crump
Jason is originally from Dallas, Texas. His personal hobbies include fishing, gardening, traveling, cooking, and enjoying the outdoors. He lived in Australia for nine years. Prior to BMLC, he worked in Optometric and Pharmaceutical Sales.
Instagram: Bell & McCoy
Alexander Kotyk
Alexander attended Texas A&M University for his Bachelors in Industrial Distribution, and Bell & McCoy has been his first job out of college. He loves his job because he believes in the family attitude people have for each other, that good ideas are heard and implemented, and that the team is always improving. When he is not working, you can find him rock climbing, jogging, enjoying old and foreign films, and collecting vinyl. He owns over 300 records.
Instagram: Bell & McCoy
LinkedIn: Alexander Kotyk